Ed Sunarpo
Publications
Investment Memo2026

Jiwa Group: Scaling Beyond Coffee

Jiwa Group could unlock further value through its digital ecosystem, premium café expansion, and a valuation discount to Indonesian F&B peers.

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Findings

  1. 01Jiwa Group's multi-brand platform spans coffee, food, tea, and premium cafés; JIWA+ can deepen customer engagement and drive cross-selling across the portfolio.
  2. 02As coffee shops increasingly become lifestyle and social spaces, Janji Jiwa Culture gives the group an avenue into higher-value consumption, supporting stronger AOV, SSSG, and margins.
  3. 03Despite operating 900+ outlets, Jiwa Group trades at 9.96x its size multiple versus significantly higher peer multiples, creating potential for a valuation re-rating.
  4. 04With six brands competing across different segments, a more focused portfolio could improve capital allocation, profitability, and the investment case for an eventual exit.